Victoria Better

In 2007, VB upset a lot of Australians when they changed the iconic recipe. This year the brand was making another change; their brewery was going solar. So, to drum up noise around the power changing, we led everyone to…

Victoria Better

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In 2007, VB upset a lot of Australians when they changed the iconic recipe.

This year the brand was making another change; their brewery was going solar.

So, to drum up noise around the power changing, we led everyone to believe once again the beer was, by rebranding Victoria Bitter to Victoria Better.

Social, PR, OOH and merchandise promoted the ‘Better’ brand.

The response was as expected, shock and anger. However, all fears were allayed just 24 hours later when VB’s TV ad revealed the change wasn’t to the beer at all, rather that the brand was going solar.

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