Arts Victoria Better In 2007, VB upset a lot of Australians when they changed the iconic recipe. This year the brand was making another change; their brewery was going solar. So, to drum up noise around the power changing, we led everyone to… Source 0 (0)In 2007, VB upset a lot of Australians when they changed the iconic recipe.This year the brand was making another change; their brewery was going solar.So, to drum up noise around the power changing, we led everyone to believe once again the beer was, by rebranding Victoria Bitter to Victoria Better.Social, PR, OOH and merchandise promoted the ‘Better’ brand.The response was as expected, shock and anger. However, all fears were allayed just 24 hours later when VB’s TV ad revealed the change wasn’t to the beer at all, rather that the brand was going solar. 0 / 5. 0 Repair Related Shock Posts:Solar Breakdown: Net Metering ExplainedSTKI 2020 Work Day FinalAdfent Nadolig BlasPanlasa Project Community Cookbook: Pork TapaTax Moves To Make Now: Avoid April Tax ShockBUFFALO SHOULD BE EVERYWHERE (2019)2021 Energy Essentials by Pink Heart Healing2021-01-17 - Here and Now - Dr. Edward ViljoenContinue ReadingPrevious MBR – EXCELEBRATION x SHOCK ME – 191219Next e Shock Karate More Stories Arts Culture Shock – Vinyl Shopping Arts Hallite 621 Twin Lip Rod Seal Arts Casio – FaZe Clan G-Shock Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *CommentName * Email * Website Save my name, email, and website in this browser for the next time I comment.