In a project for school in October 2020 about critical design we chose to focus on #metoo, since it was heavily debated in Danish media at that time.
The main issue in the Danish debate seemed that few people understood what consent actually meant. Therefore we decided to make a kit with products that would make it impossible to misunderstand what consent. The idea is that the exposed could use the different products to protect themself from any intruder of their personal space.
The time for the video is set in the future in 2030. In this world, the kit will become mandatory, because people have not learnt to respect each other, and therefore needs products to do it for them.
The kit is presented by a stewardess in a mechanical way. A rather warm subject is presented in a cold way for people, which creates a strange and uncomfortable contrast. The machine-like discomfort is emphasized by mechanical sound effects, monotone electronic music, a cold colorgrading, a voice over cooly talking with British accent about instructions.
List of products:
Red alert cream – The user should apply the cream on their skin. If anyone the user does not want to approach, approaches, the user will release stress hormones, which the cream reacts on, and the skin will turn red, so the approaching will know that they should keep distance.
Brace yourself bracelet – Put on the bracelet. If anyone touches the user, they will get an electric shock.
Leave me alone lip balm – The user should apply the lip balm on their lips. The lip balm will release a strong scent of cheese, in case of the applier is releasing stress hormones.
Consent condom – To use this condom, both involved need to give permission with their fingerprints. It might seem odd that we chose to include a condom, since the consent-breaker expectedly would not care too much about prevention. However most rapes conducted are not by a stranger, but in 3/4 cases a friend or lover, so the chance that they would use prevention is more likely.
Logo: Maria Skorik and Jesi Seline
Products: Maria Skorik and Jesi Seline
Actress: Livija Yde
Voice-over: Jesi Seline
Camera: Maria Skorik
Sound design: Marie Dissing Andersen and Livija Yde
Animation: Livija Yde
Colorgrading: Marie Dissing Andersen and Livija Yde
Special effects: Livija Yde
Concept and idea: Jesi Selina, Marie Dissing Andersen, Maria Skorik and Livija Yde